Our brands

We have achieved our leading position through our brands of proven quality and trust. That is why we are present every day in all spheres that aim at a healthy future.

PHOENIX Pharma

We are a daily support for those who care about the health of people in B&H. Our distribution and logistics processes are standardized and defined so that the supply of our customers across the country is fast and reliable. Through our call centre and BETTY partnership program, we are available to our customers so that their and our health care mission can meet even the greatest challenges.

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EL Pharma

We have focused our activities, our know-how and resources primarily on our foreign partners and on their presentation and promotion in this 20-million-people-strong emerging market.

The broad scope of our services enables foreign drug manufacturers to enter the regional market and reach local consumers.

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Expera Pharmacies

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BETTY Partnership Program

Through an umbrella partnership program, the PHOENIX group brings together 13 brands in 16 countries across Europe with more than 12,300 independent pharmacies.

For the pharmaceutical industry, as well as for independent pharmacies, such programs mean a synergy of experience and knowledge, an outstanding approach in the development of pharmaceutical services in the pharmacy and customized solutions through 13 strong local brands, one of which is BETTY.

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LIVSANE A PHOENIX Brand

PHOENIX group has its own private label brand under the name LIVSANE, which has been present in the markets of the region since 2015.
LIVSANE is an exclusive brand available only in BENU and BETTY pharmacies, and it has a wide range of products of top quality. Attractive design, visibility on the shelves, clear message and affordable prices are the epithets associated with LIVSANE.

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